Saturday, July 19, 2025
Australian luxury travel publication LATTE Luxury News has begun the new decade with a bang by the appointment of Kristen Lazaric as general manager. The strategic move marks a new chapter for the media brand as it further establishes its brand in the competitive space of luxury travel.
Kristen Lazaric has more than 20 years of experience working in media, digital publishing, and luxury lifestyle industries and will have a huge impact on the platform. Lazaric has worked across bibles of media globally & luxury brands, including Dazed Media, British GQ, NET-A-PORTER, VICE, and NTS Radio, among others. As commercial director at Concrete Playground, she played a critical role in the commercial growth and creative strategies for luxury, lifestyle, and cultural brands.
She is joining at a time when LATTE Luxury News assumes it is gearing up for growth on a global scale. Lazaric’s artistic vision combined with her remarkable business aptitude makes her the ideal fit to steer LATTE and drive the discussion in luxury travel.” Under her guidance, the magazine is set to become an even more relevant authority on debate with breaking news and added depth.
LATTE Luxury News has a New Chapter with Lazaric at the Helm
Kristen Lazaric to oversee commercial aspects of LATTE, directing the publication’s business plans to reflect current market trends in luxury travel industries. Game-changing editor to captain LATTE’s continual charge across the global LUXE NEWS Kristen Lazaric will be the … Under her leadership, LATTE is poised to build on its history of success, further growing its share of voice in the travel media space.
Despite Lazaric at the helm of the commercial side, Guy Dundas remains at the editorial helm of LATTE, as he has at the managing editor level for seven years. As editor of LATTE Luxury News, Dundas has helped LATTE Luxury News become one of the most widely read trade news sources in luxury travel. And his sheer volume of industry knowledge to draw from—25years in the travel trade—leaves a big footprint on LATTE’s editorial direction, ensuring readers benefit from first-look features and think pieces.
Dundas, who will remain in charge of the editorial output at LATTE, says his extensive network within the industry allows him to provide travel professionals with the most recent news to be used in a professional capacity. His background in luxury travel means LATTE is always on top of industry insights, as one might expect. And now, with Anne Majumdar taking on the mantle as editor of LATTE in October 2024, the content at LATTE is continuing to develop further—with new depth and new exclusivity about the world of luxury travel.
Deepening Industry Roots and Planning for Future Expansion
LATTE Luxury News’ growth goes beyond leadership changes as well. The publication is heading back to Las Vegas for Virtuoso Travel Week, one of the top events on the luxury travel circuit, which is often called the “Fashion Week of Travel.” Virtuoso Travel Week brings together thousands of professional travel counsellors and other industry leaders from around the world to develop the industry’s future trends. LATTE’s involvement in the event demonstrates the publication’s ongoing desire to be part of the most significant conversations in luxury travel.
Lazaric has praised the work done by Guy Dundas and his team so far and the efforts put into establishing LATTE. From the helm, LATTE will continue to deliver thought-provoking industry features, up-to-the-minute news, and in-depth analysis for the world’s travel trade. Her participation in the development of the future LATTE Luxury News is testament to her confidence in LATTE Luxury News as the clear leader in the market.
The appointment of Lazaric to LATTE’s leadership team represents an exciting phase in the publication’s growth and global development. As luxury travel continues to change, LATTE will be at the forefront of the industry’s movements, reporting on news and trends and giving readers exclusive insight that matters to them.
Bright Future Of LATTE Luxury News
Under the leadership of Kristen Lazaric, LATTE Luxury News is set for an exciting era of expansion and evolution. Lazaric’s direction will see the publication become increasingly influential in the luxury travel media market, as readers turn to it as a must-read for travel professionals who can keep ahead of industry trends.
With her strategic foresight, LATTE is going to become even more dominant globally but with the key philosophy to continue offering high-quality editorial to luxury travel colleagues. As the publication evolves, it continues to carry on its original mission: to provide top-quality coverage that speaks directly to the needs of luxury travel professionals.
As LATTE prepares for another year of industry firsts, such as its live coverage from Virtuoso Travel Week, the future of luxury travel media is in good hands with Kristen Lazaric and Guy Dundas. This strong team of leaders is dedicated to continuing to grow LATTE Luxury News and to retaining its status as a vital communications tool for the luxury travel sector.
News Source: LATTE
