Don’t Miss Out: Riviera Travel’s New FAMs, Tours, And Regional Departures For Irish Agents

Saturday, July 19, 2025

Riviera Travel has announced a number of new initiatives as part of both an ongoing investment in and roll-out to further develop its relationship with the Irish travel trade, offering local agents the business’s tools to best support their clients. With a commitment to educate Irish agents on product and get more product for them, including familiarisation (FAM) trips, new tours and river cruises, and regional departures, the company intends to arm Irish agents with a vast product offering in addition to product knowledge.

12th-19th June 2001FAM trips for Irish agents, the itinerary of which will be closely followed by a selection of tour operators.

The expansion of FAM trips is one of the key strands of Riviera Travel’s revived approach. FAM trips like these are fantastic for allowing travel agents to see and experience the products and services they are selling; it helps give them a sense of what is being offered and the confidence to recommend them to their clients. For agents, first-hand knowledge of the destinations they’re promoting makes them more effective on the job. FAM trips help provide agents with deeper insights into local cultures, land, and logistical know-how, and are key to the process of guiding clients to their perfect holiday choices.

Expanded Range of Tours -Something for Everyone

Riviera Travel will also expand its programme of tours available to the Irish market. The new routes are created to be flexible to clients’ tastes, with everything from full cultural immersion to scenic views or even historical adventures rounded up into one package. These offerings are wide-ranging and offer as Irish agents, the opportunity to offer our customers a broad variety of travel experiences available that cater specifically to all our customers’ interests and requirements.

Departures From Regions Open Up Luxury Travel To The Masses

Perhaps the most significant of developments within the Riviera Travel collection is the addition of regional departures for selected river cruises and tours. Regional Startplaces shorten the travel time and cost for the clients, who would normally stop short of booking the journey because they don’t like flying that long. By making these experiences more convenient and affordable, Riviera is opening the door to luxurious travel for Irish travelers in the absence of a high-profile offer.

Deepening Relationships with Irish Agents

The shift by Riviera Travel to concentrate more heavily on the Irish market is a sure sign of how seriously it takes Ireland as a destination in a global marketplace. As more Irish holidaymakers demand more bespoke and culturally rich experiences on holiday, Riviera is positioning itself firmly to meet the changing needs of the market by giving local travel agents more to work with. The company aims to further support the Irish agent by committing to these projects and assisting the agent to compete in a market undergoing rapid transformation.

Opportunities for Irish agents to grow their product range

For Irish travel agents, the new additions are not merely products but an invitation to grow the service they offer and, crucially, sales. Then, as people start to look for new, more personalised ways to travel, we need the tools and the knowledge. Riviera Travel’s extended help therefore makes it easier for Irish agents to meet this demand with a more independent or authentic and rewarding type of travel for their clients.”

Getting Ready for a New Way to Travel

By the same token, the travel industry is rapidly changing, and so staying informed and flexible is key. By including a variety of tours and cruises, you can attract travelers who are increasingly interested in different, or more tailored, experiences (bespoke and artisan travel) and access to more people and places taken in as a local would. Riviera Travel’s focus on growing its product range is good news for Irish agents with today’s demanding clients.

What Riviera Travel does for Irish travel agents

With these added options, agents have even more choices to offer their clients, ranging from boutique river cruises on Europe’s picturesque waterways to escorted tours that showcase the region’s history and culture as well as modern experiences. The new additions are built to cater to an increased demand from Irish holidaymakers for adventure experiences and agent earning potential.

Voluntourism and spreading the word to keep it growing

By providing FAM trips and more travel choices, Riviera Travel is enabling agents to build their business, improving their product knowledge and servicing the increasingly demanding traveller. The company’s model is part of a larger trend in the travel industry in which personalization and an intimate familiarity with destinations have become essential to providing stand-out customer service.

THE GETAWAY: Adapting to Shifting Demands in Travel

And as travel agents adapt to the changing landscape of travel, it is the collaborative support and resources from good tour operators, such as Riviera Travel, that are enabling them to flourish. From acquainting clients with their first river cruise to leading them through the cultural treasures of Europe, Riviera Travel has broadened its range to arm Irish agents with everything they need to deliver amazing experiences and remain competitive in the world market.

(Source: TTG Media, Riviera Travel)

Tags: Dublin, Europe, European Tours, fam trips, ireland, Irish agents tourism, Irish travel market, regional departures, river cruises, Riviera Travel Ireland, Riviera Travel tours, travel agents Ireland, travel trade

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